{
    "touser": "EXTERNAL_USERID",
    "open_kfid": "OPEN_KFID",
    "msgid": "MSGID",
    "msgtype": "type",
    "text": {
        "content": "你购买的物品已发货，可点击链接查看物流状态http://work.weixin.qq.com/xxxxxx"
    },
    "image": {
        "media_id": "MEDIA_ID"
    },
    "voice": {
        "media_id": "MEDIA_ID"
    },
    "video": {
        "media_id": "MEDIA_ID"
    },
    "file": {
        "media_id": "1Yv-zXfHjSjU-7LH-GwtYqDGS-zz6w22KmWAT5COgP7o"
    },
    "link": {
        "title": "企业如何增长？企业微信给出3个答案",
        "desc": "今年中秋节公司有豪礼相送",
        "url": "URL",
        "thumb_media_id": "MEDIA_ID"
    },
    "miniprogram": {
        "appid": "APPID",
        "title": "欢迎报名夏令营",
        "thumb_media_id": "MEDIA_ID",
        "pagepath": "PAGE_PATH"
    },
    "msgmenu": {
        "head_content": "您对本次服务是否满意呢? ",
        "list": [
            {
                "type": "click",
                "click": {
                    "id": "101",
                    "content": "满意"
                }
            },
            {
                "type": "click",
                "click": {
                    "id": "102",
                    "content": "不满意"
                }
            },
            {
                "type": "view",
                "view": {
                    "url": "https://work.weixin.qq.com",
                    "content": "点击跳转到自助查询页面"
                }
            },
            {
                "type": "miniprogram",
                "miniprogram": {
                    "appid": "wx123123123123123",
                    "pagepath": "pages/index?userid=zhangsan&orderid=123123123",
                    "content": "点击打开小程序查询更多"
                }
            }
        ],
        "tail_content": "欢迎再次光临"
    },
    "location": {
        "name": "测试小区",
        "address": "实例小区，不真实存在，经纬度无意义",
        "latitude": 0,
        "longitude": 0
    }
}