diff --git a/src/Orchard.Tests/DisplayManagement/Descriptors/LocationParserTests.cs b/src/Orchard.Tests/DisplayManagement/Descriptors/LocationParserTests.cs
new file mode 100644
index 000000000..9a042b9d1
--- /dev/null
+++ b/src/Orchard.Tests/DisplayManagement/Descriptors/LocationParserTests.cs
@@ -0,0 +1,60 @@
+using NUnit.Framework;
+using Orchard.DisplayManagement.Descriptors;
+
+namespace Orchard.Tests.DisplayManagement.Descriptors {
+    [TestFixture]
+    public class LocationParserTests : ContainerTestBase {
+
+        [Test]
+        public void ZoneShouldBeParsed() {
+            Assert.That(new PlacementInfo { Location = "Content" }.GetZone(), Is.EqualTo("Content"));
+            Assert.That(new PlacementInfo { Location = "Content:5" }.GetZone(), Is.EqualTo("Content"));
+            Assert.That(new PlacementInfo { Location = "Content:5#Tab1" }.GetZone(), Is.EqualTo("Content"));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1" }.GetZone(), Is.EqualTo("Content"));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1#Tab1" }.GetZone(), Is.EqualTo("Content"));
+        }
+
+        [Test]
+        public void PositionShouldBeParsed() {
+            Assert.That(new PlacementInfo { Location = "Content" }.GetPosition(), Is.EqualTo(""));
+            Assert.That(new PlacementInfo { Location = "Content:5" }.GetPosition(), Is.EqualTo("5"));
+            Assert.That(new PlacementInfo { Location = "Content:5#Tab1" }.GetPosition(), Is.EqualTo("5"));
+            Assert.That(new PlacementInfo { Location = "Content:5.1#Tab1" }.GetPosition(), Is.EqualTo("5.1"));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1" }.GetPosition(), Is.EqualTo("5"));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1#Tab1" }.GetPosition(), Is.EqualTo("5"));
+        }
+
+
+        [Test]
+        public void LayoutZoneShouldBeParsed() {
+            Assert.That(new PlacementInfo { Location = "/Content" }.IsLayoutZone(), Is.EqualTo(true));
+            Assert.That(new PlacementInfo { Location = "/Content:5" }.IsLayoutZone(), Is.EqualTo(true));
+            Assert.That(new PlacementInfo { Location = "Content:5#Tab1" }.IsLayoutZone(), Is.EqualTo(false));
+            Assert.That(new PlacementInfo { Location = "Content:5.1#Tab1" }.IsLayoutZone(), Is.EqualTo(false));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1" }.IsLayoutZone(), Is.EqualTo(false));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1#Tab1" }.IsLayoutZone(), Is.EqualTo(false));
+        }
+
+        [Test]
+        public void TabShouldBeParsed() {
+            Assert.That(new PlacementInfo { Location = "Content" }.GetTab(), Is.EqualTo(""));
+            Assert.That(new PlacementInfo { Location = "Content:5" }.GetTab(), Is.EqualTo(""));
+            Assert.That(new PlacementInfo { Location = "Content:5#Tab1" }.GetTab(), Is.EqualTo("Tab1"));
+            Assert.That(new PlacementInfo { Location = "Content:5.1#Tab1" }.GetTab(), Is.EqualTo("Tab1"));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1" }.GetTab(), Is.EqualTo(""));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1#Tab1" }.GetTab(), Is.EqualTo("Tab1"));
+            Assert.That(new PlacementInfo { Location = "Content:5#Tab1@Group1" }.GetTab(), Is.EqualTo("Tab1"));
+        }
+
+        [Test]
+        public void GroupShouldBeParsed() {
+            Assert.That(new PlacementInfo { Location = "Content" }.GetGroup(), Is.EqualTo(""));
+            Assert.That(new PlacementInfo { Location = "Content:5" }.GetGroup(), Is.EqualTo(""));
+            Assert.That(new PlacementInfo { Location = "Content:5#Tab1" }.GetGroup(), Is.EqualTo(""));
+            Assert.That(new PlacementInfo { Location = "Content:5.1#Tab1" }.GetGroup(), Is.EqualTo(""));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1" }.GetGroup(), Is.EqualTo("Group1"));
+            Assert.That(new PlacementInfo { Location = "Content:5@Group1#Tab1" }.GetGroup(), Is.EqualTo("Group1"));
+            Assert.That(new PlacementInfo { Location = "Content:5#Tab1@Group1" }.GetGroup(), Is.EqualTo("Group1"));
+        }
+    }
+}
diff --git a/src/Orchard.Tests/Orchard.Framework.Tests.csproj b/src/Orchard.Tests/Orchard.Framework.Tests.csproj
index d634cecbd..536583771 100644
--- a/src/Orchard.Tests/Orchard.Framework.Tests.csproj
+++ b/src/Orchard.Tests/Orchard.Framework.Tests.csproj
@@ -218,6 +218,7 @@
     <Compile Include="Data\StubLocator.cs" />
     <Compile Include="DisplayManagement\ArgsUtility.cs" />
     <Compile Include="DisplayManagement\CompositeTests.cs" />
+    <Compile Include="DisplayManagement\Descriptors\LocationParserTests.cs" />
     <Compile Include="DisplayManagement\NilTests.cs" />
     <Compile Include="DisplayManagement\ZoneHoldingTests.cs" />
     <Compile Include="DisplayManagement\DefaultDisplayManagerTests.cs" />
diff --git a/src/Orchard/ContentManagement/Drivers/ContentShapeResult.cs b/src/Orchard/ContentManagement/Drivers/ContentShapeResult.cs
index a84f18d94..e4865014b 100644
--- a/src/Orchard/ContentManagement/Drivers/ContentShapeResult.cs
+++ b/src/Orchard/ContentManagement/Drivers/ContentShapeResult.cs
@@ -26,9 +26,6 @@ namespace Orchard.ContentManagement.Drivers {
         }
 
         private void ApplyImplementation(BuildShapeContext context, string displayType) {
-            if (!string.Equals(context.GroupId ?? "", _groupId ?? "", StringComparison.OrdinalIgnoreCase))
-                return;
-
             var placement = context.FindPlacement(_shapeType, _differentiator, _defaultLocation);
             if (string.IsNullOrEmpty(placement.Location) || placement.Location == "-")
                 return;
@@ -65,6 +62,15 @@ namespace Orchard.ContentManagement.Drivers {
                 newShapeMetadata.Wrappers.Clear();
             }
 
+            // parse group placement
+            var group = placement.GetGroup();
+            if (!String.IsNullOrEmpty(group)) {
+                _groupId = group;
+            }
+
+            if (!string.Equals(context.GroupId ?? "", _groupId ?? "", StringComparison.OrdinalIgnoreCase))
+                return;
+
             foreach (var alternate in placement.Alternates) {
                 newShapeMetadata.Alternates.Add(alternate);
             }
@@ -73,23 +79,19 @@ namespace Orchard.ContentManagement.Drivers {
                 newShapeMetadata.Wrappers.Add(wrapper);
             }
 
-            // copy the current location for further processing
-            var localPlacement = placement.Location;
-
             // the zone name is in reference of Layout, e.g. /AsideSecond
-            if (placement.Location.StartsWith("/")) {
-                localPlacement = placement.Location.Substring(1);
+            if (placement.IsLayoutZone()) {
                 parentShape = context.Layout;
             }
 
-            var delimiterIndex = localPlacement.IndexOf(':');
-            if (delimiterIndex < 0) {
-                parentShape.Zones[localPlacement].Add(newShape);
+            var position = placement.GetPosition();
+            var zone = placement.GetZone();
+
+            if (String.IsNullOrEmpty(position)) {
+                parentShape.Zones[zone].Add(newShape);
             }
             else {
-                var zoneName = localPlacement.Substring(0, delimiterIndex);
-                var position = localPlacement.Substring(delimiterIndex + 1);
-                parentShape.Zones[zoneName].Add(newShape, position);
+                parentShape.Zones[zone].Add(newShape, position);
             }
         }
 
diff --git a/src/Orchard/DisplayManagement/Descriptors/PlacementInfo.cs b/src/Orchard/DisplayManagement/Descriptors/PlacementInfo.cs
index 97ef08bb2..d15c72c42 100644
--- a/src/Orchard/DisplayManagement/Descriptors/PlacementInfo.cs
+++ b/src/Orchard/DisplayManagement/Descriptors/PlacementInfo.cs
@@ -1,8 +1,11 @@
-using System.Collections.Generic;
+using System;
+using System.Collections.Generic;
 using System.Linq;
 
 namespace Orchard.DisplayManagement.Descriptors {
     public class PlacementInfo {
+        private static readonly char[] Delimiters =  {':', '#', '@'};
+
         public PlacementInfo() {
             Alternates = Enumerable.Empty<string>();
             Wrappers = Enumerable.Empty<string>();
@@ -10,9 +13,63 @@ namespace Orchard.DisplayManagement.Descriptors {
 
         public string Location { get; set; }
         public string Source { get; set; }
-
         public string ShapeType { get; set; }
         public IEnumerable<string> Alternates { get; set; }
         public IEnumerable<string> Wrappers { get; set; }
+
+        public string GetZone() {
+            var firstDelimiter = Location.IndexOfAny(Delimiters);
+            if (firstDelimiter == -1) {
+                return Location.TrimStart('/');
+            }
+
+            return Location.Substring(0, firstDelimiter).TrimStart('/');
+        }
+
+        public string GetPosition() {
+            var contentDelimiter = Location.IndexOf(':');
+            if (contentDelimiter == -1) {
+                return "";
+            }
+
+            var secondDelimiter = Location.IndexOfAny(Delimiters, contentDelimiter + 1);
+            if (secondDelimiter == -1) {
+                return Location.Substring(contentDelimiter + 1);
+            }
+
+            return Location.Substring(contentDelimiter + 1, secondDelimiter - contentDelimiter - 1);
+        }
+
+        public bool IsLayoutZone() {
+            return GetZone().StartsWith("/");
+        }
+
+        public string GetTab() {
+            var tabDelimiter = Location.IndexOf('#');
+            if (tabDelimiter == -1) {
+                return "";
+            }
+
+            var nextDelimiter = Location.IndexOfAny(Delimiters, tabDelimiter + 1);
+            if (nextDelimiter == -1) {
+                return Location.Substring(tabDelimiter + 1);
+            }
+
+            return Location.Substring(tabDelimiter + 1, nextDelimiter - tabDelimiter - 1); 
+        }
+
+        public string GetGroup() {
+            var groupDelimiter = Location.IndexOf('@');
+            if (groupDelimiter == -1) {
+                return "";
+            }
+
+            var nextDelimiter = Location.IndexOfAny(Delimiters, groupDelimiter + 1);
+            if (nextDelimiter == -1) {
+                return Location.Substring(groupDelimiter + 1);
+            }
+
+            return Location.Substring(groupDelimiter + 1, nextDelimiter - groupDelimiter - 1); 
+        }
     }
 }