diff --git a/src/Orchard.Web/Core/Common/Drivers/TextFieldDriver.cs b/src/Orchard.Web/Core/Common/Drivers/TextFieldDriver.cs
index 5f10da91c..9292cc74a 100644
--- a/src/Orchard.Web/Core/Common/Drivers/TextFieldDriver.cs
+++ b/src/Orchard.Web/Core/Common/Drivers/TextFieldDriver.cs
@@ -16,12 +16,17 @@ namespace Orchard.Core.Common.Drivers {
             return part.PartDefinition.Name + "." + field.Name;
         }
 
+        private string GetDifferentiator(TextField field, ContentPart part) {
+            return field.Name;
+        }
+
         protected override DriverResult Display(ContentPart part, TextField field, string displayType, dynamic shapeHelper) {
-            return ContentShape("Fields_Common_Text", () => shapeHelper.Fields_Common_Text(ContentField: field, Name: field.Name, Value: field.Value));
+            return ContentShape("Fields_Common_Text", GetDifferentiator(field, part), 
+                () => shapeHelper.Fields_Common_Text(ContentField: field, Name: field.Name, Value: field.Value));
         }
 
         protected override DriverResult Editor(ContentPart part, TextField field, dynamic shapeHelper) {
-            return ContentShape("Fields_Common_Text_Edit",
+            return ContentShape("Fields_Common_Text_Edit", GetDifferentiator(field, part),
                 () => shapeHelper.EditorTemplate(TemplateName: "Fields.Common.Text.Edit", Model: field, Prefix: GetPrefix(field, part)));
         }
 
diff --git a/src/Orchard/ContentManagement/DefaultContentDisplay.cs b/src/Orchard/ContentManagement/DefaultContentDisplay.cs
index 03634e2fd..44ee2fe89 100644
--- a/src/Orchard/ContentManagement/DefaultContentDisplay.cs
+++ b/src/Orchard/ContentManagement/DefaultContentDisplay.cs
@@ -95,19 +95,38 @@ namespace Orchard.ContentManagement {
         }
 
         private void BindPlacement(BuildShapeContext context, string displayType) {
-            context.FindPlacement = (partShapeType, defaultLocation) => {
+            context.FindPlacement = (partShapeType, differentiator, defaultLocation) => {
                 //var workContext = _workContextAccessor.GetContext();
                 //var theme = workContext.CurrentTheme;
                 var theme = _themeService.Value.GetRequestTheme(_requestContext);
                 var shapeTable = _shapeTableManager.GetShapeTable(theme.Id);
+
                 ShapeDescriptor descriptor;
                 if (shapeTable.Descriptors.TryGetValue(partShapeType, out descriptor)) {
-                    var placementContext = new ShapePlacementContext {
+                    ShapePlacementContext placementContext;
+                    string location;
+
+                    // First, look up placement with differentiator
+                    if (!string.IsNullOrEmpty(differentiator)) {
+                        placementContext = new ShapePlacementContext {
+                            ContentType = context.ContentItem.ContentType,
+                            DisplayType = displayType,
+                            Differentiator = differentiator,
+                        };
+                        location = descriptor.Placement(placementContext);
+                        if (!string.IsNullOrEmpty(location))
+                            return location;
+                    }
+
+                    // Then fallback to placement without differentiator
+                    placementContext = new ShapePlacementContext {
                         ContentType = context.ContentItem.ContentType,
-                        DisplayType = displayType
+                        DisplayType = displayType,
+                        Differentiator = null,
                     };
-                    var location = descriptor.Placement(placementContext);
-                    return location ?? defaultLocation;
+                    location = descriptor.Placement(placementContext);
+                    if (!string.IsNullOrEmpty(location))
+                        return location;
                 }
                 return defaultLocation;
             };
diff --git a/src/Orchard/ContentManagement/Drivers/ContentFieldDriver.cs b/src/Orchard/ContentManagement/Drivers/ContentFieldDriver.cs
index 57a5d8fd4..8cc7fae4e 100644
--- a/src/Orchard/ContentManagement/Drivers/ContentFieldDriver.cs
+++ b/src/Orchard/ContentManagement/Drivers/ContentFieldDriver.cs
@@ -49,15 +49,23 @@ namespace Orchard.ContentManagement.Drivers {
         protected virtual DriverResult Editor(ContentPart part, TField field, IUpdateModel updater, dynamic shapeHelper) { return null; }
 
         public ContentShapeResult ContentShape(string shapeType, Func<dynamic> factory) {
-            return ContentShapeImplementation(shapeType, ctx => factory());
+            return ContentShapeImplementation(shapeType, null, ctx => factory());
+        }
+
+        public ContentShapeResult ContentShape(string shapeType, string differentiator, Func<dynamic> factory) {
+            return ContentShapeImplementation(shapeType, differentiator, ctx => factory());
         }
 
         public ContentShapeResult ContentShape(string shapeType, Func<dynamic, dynamic> factory) {
-            return ContentShapeImplementation(shapeType, ctx=>factory(CreateShape(ctx, shapeType)));
+            return ContentShapeImplementation(shapeType, null, ctx => factory(CreateShape(ctx, shapeType)));
         }
 
-        private ContentShapeResult ContentShapeImplementation(string shapeType, Func<BuildShapeContext, object> shapeBuilder) {
-            return new ContentShapeResult(shapeType, Prefix, shapeBuilder);
+        public ContentShapeResult ContentShape(string shapeType, string differentiator, Func<dynamic, dynamic> factory) {
+            return ContentShapeImplementation(shapeType, differentiator, ctx => factory(CreateShape(ctx, shapeType)));
+        }
+
+        private ContentShapeResult ContentShapeImplementation(string shapeType, string differentiator, Func<BuildShapeContext, object> shapeBuilder) {
+            return new ContentShapeResult(shapeType, Prefix, shapeBuilder).Differentiator(differentiator);
         }
 
         private object CreateShape(BuildShapeContext context, string shapeType) {
diff --git a/src/Orchard/ContentManagement/Drivers/ContentShapeResult.cs b/src/Orchard/ContentManagement/Drivers/ContentShapeResult.cs
index be6451e12..1f902d072 100644
--- a/src/Orchard/ContentManagement/Drivers/ContentShapeResult.cs
+++ b/src/Orchard/ContentManagement/Drivers/ContentShapeResult.cs
@@ -5,6 +5,7 @@ using Orchard.DisplayManagement.Shapes;
 namespace Orchard.ContentManagement.Drivers {
     public class ContentShapeResult : DriverResult {
         private string _defaultLocation;
+        private string _differentiator;
         private readonly string _shapeType;
         private readonly string _prefix;
         private readonly Func<BuildShapeContext, dynamic> _shapeBuilder;
@@ -24,7 +25,7 @@ namespace Orchard.ContentManagement.Drivers {
         }
 
         private void ApplyImplementation(BuildShapeContext context, string displayType) {
-            var location = context.FindPlacement(_shapeType, _defaultLocation);
+            var location = context.FindPlacement(_shapeType, _differentiator, _defaultLocation);
             if (string.IsNullOrEmpty(location) || location == "-")
                 return;
 
@@ -49,5 +50,9 @@ namespace Orchard.ContentManagement.Drivers {
             _defaultLocation = zone;
             return this;
         }
+        public ContentShapeResult Differentiator(string differentiator) {
+            _differentiator = differentiator;
+            return this;
+        }
     }
 }
\ No newline at end of file
diff --git a/src/Orchard/ContentManagement/Handlers/BuildShapeContext.cs b/src/Orchard/ContentManagement/Handlers/BuildShapeContext.cs
index 51728d6a3..15d890bfe 100644
--- a/src/Orchard/ContentManagement/Handlers/BuildShapeContext.cs
+++ b/src/Orchard/ContentManagement/Handlers/BuildShapeContext.cs
@@ -7,13 +7,13 @@ namespace Orchard.ContentManagement.Handlers {
             Shape = shape;
             ContentItem = content.ContentItem;
             New = shapeFactory;
-            FindPlacement = (partType, defaultLocation) => defaultLocation;
+            FindPlacement = (partType, differentiator, defaultLocation) => defaultLocation;
         }
 
         public dynamic Shape { get; private set; }
         public ContentItem ContentItem { get; private set; }
         public dynamic New { get; private set; }
 
-        public Func<string, string, string> FindPlacement { get; set; }
+        public Func<string, string, string, string> FindPlacement { get; set; }
     }
 }
\ No newline at end of file
diff --git a/src/Orchard/DisplayManagement/Descriptors/ShapeAlterationBuilder.cs b/src/Orchard/DisplayManagement/Descriptors/ShapeAlterationBuilder.cs
index 93e796a46..5bb361e0f 100644
--- a/src/Orchard/DisplayManagement/Descriptors/ShapeAlterationBuilder.cs
+++ b/src/Orchard/DisplayManagement/Descriptors/ShapeAlterationBuilder.cs
@@ -110,6 +110,6 @@ namespace Orchard.DisplayManagement.Descriptors {
     public class ShapePlacementContext {
         public string ContentType { get; set; }
         public string DisplayType { get; set; }
-
+        public string Differentiator { get; set; }
     }
 }
diff --git a/src/Orchard/DisplayManagement/Descriptors/ShapePlacementStrategy/ShapePlacementParsingStrategy.cs b/src/Orchard/DisplayManagement/Descriptors/ShapePlacementStrategy/ShapePlacementParsingStrategy.cs
index bf7c61f68..36708f0be 100644
--- a/src/Orchard/DisplayManagement/Descriptors/ShapePlacementStrategy/ShapePlacementParsingStrategy.cs
+++ b/src/Orchard/DisplayManagement/Descriptors/ShapePlacementStrategy/ShapePlacementParsingStrategy.cs
@@ -54,17 +54,31 @@ namespace Orchard.DisplayManagement.Descriptors.ShapePlacementStrategy {
                 var shapeLocation = entry.Item1;
                 var matches = entry.Item2;
 
-                Func<ShapePlacementContext, bool> predicate = ctx => true;
+                string shapeType;
+                string differentiator;
+                GetShapeType(shapeLocation, out shapeType, out differentiator);
+
+                Func<ShapePlacementContext, bool> predicate = ctx => (ctx.Differentiator ?? "") == differentiator;
                 if (matches.Any()) {
                     predicate = matches.SelectMany(match => match.Terms).Aggregate(predicate, BuildPredicate);
                 }
 
-                builder.Describe(shapeLocation.ShapeType)
+                builder.Describe(shapeType)
                     .From(feature)
                     .Placement(predicate, shapeLocation.Location);
             }
         }
 
+        private void GetShapeType(PlacementShapeLocation shapeLocation, out string shapeType, out string differentiator) {
+            differentiator = "";
+            shapeType = shapeLocation.ShapeType;
+            var dashIndex = shapeType.LastIndexOf('-');
+            if (dashIndex > 0 && dashIndex < shapeType.Length - 1) {
+                differentiator = shapeType.Substring(dashIndex + 1);
+                shapeType = shapeType.Substring(0, dashIndex);
+            }
+        }
+
         private Func<ShapePlacementContext, bool> BuildPredicate(Func<ShapePlacementContext, bool> predicate, KeyValuePair<string, string> term) {
             var expression = term.Value;
             switch (term.Key) {